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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Why Semantics Matters

To summarize, let’s take a look at some of the things a computer system can do with semantic content:

  • Future-proof:  XML is an international, text-based standard not owned by any one vendor. There is no license to pay or commercial tool required to create it. This protects content against format lock-in and tool changes, as many tools can process XML. Many organizations even use XML to retire and archive entire systems, because they know that their content won’t be at the mercy of a proprietary standard that might change or disappear at the whim of some other company.
  • Validate:  Computers can check for structural issues. For example, the rules of a content module dictate that there should only be one title and one ...

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