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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Semantic Markup for Textual Data

We’ve seen that semantic content can enable computers to:

  • Carry out more meaningful and complex commands.
  • Produce new arrangements of content driven by metadata.
  • Simultaneously output the same arrangement of content modules to multiple channels (smartphones, tablets, mobile apps, desktop websites, and PDFs).

The possibilities are endless.

Applied to all of our content, not just media files such as photos, this database-like ability to locate, list, converge, integrate, and manipulate our content can enable the kind of context-specific, adaptive, responsive power publishing that the modern consumer is after.

XML (eXtensible Markup Language) has become the de facto standard for doing just that. XML lets ...

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