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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Realizing the Benefits of Structured Content

Structure isn’t all rules and policing. There are benefits from the perspectives of the content authors, organizations, and end users. Using well-structured containers does not affect the quality or nature of the content inside, but it certainly improves your ability to create, sort, retrieve, and manipulate your content.

Structured topics and fragments improve your ability to deliver adaptive content into a responsive design, because different content can be delivered depending on the user’s context and device configuration. There is still a balance to be worked out between content and visual style concerns. The mantra is that content is king, but content still should be tested across different ...

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