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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Using Structurally Consistent Content Models

In the IMRAD report example in Chapter 18, Right Content, Right Context, we were able to identify reuse candidates before the content in question was even written. We were able to do this because there was a well-defined, simple content model defined by IMRAD. We also saw how topics and fragments, properly written as reusable modules, could be leveraged as discrete units to accelerate creation of new or updated reports adapted for new audiences.

When we store and share content this way, we no longer need to engage in rote tasks such as manually copying and pasting or rewriting content, and we greatly reduce the risk of introducing errors. This last point is particularly important. Whenever ...

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