It is possible to write for one anticipated flow of information, and if we structure the content properly, we can create different arrangements, navigation, and deliverables easily, if not 100% automatically, from the content superset.
Early in Chapter 15, What Exactly Is Content?, we discussed genres and sub-genres. A genre might be marketing material with sub-genres of white papers and data sheets. Each of the sub-genres is made up of smaller pieces that separately may not be particularly helpful but, much like building blocks, get combined into a recognizable object that a user would want to consume. Figure 18.1 is an example of how this can work.