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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Modular, Format-free Content

It is possible to write for one anticipated flow of information, and if we structure the content properly, we can create different arrangements, navigation, and deliverables easily, if not 100% automatically, from the content superset.

Early in Chapter 15, What Exactly Is Content?, we discussed genres and sub-genres. A genre might be marketing material with sub-genres of white papers and data sheets. Each of the sub-genres is made up of smaller pieces that separately may not be particularly helpful but, much like building blocks, get combined into a recognizable object that a user would want to consume. Figure 18.1 is an example of how this can work.

Figure 18.1. Modular, component-based deliverables

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