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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Formats and Silos

When planning for power publishing, many teams still hold onto both departmental and format silos. Organizational teams and agencies that have become specialized in either web-based or print-based processes and tools can feel reluctant to bridge the chasms that seem to separate them.

Although many organizations and practitioners in the community of web professionals are already fully immersed in a web-based world, power publishing is not restricted to the Web or any other format. The techniques that constitute power publishing, as we define it, apply across formats and channels and allow print and web deliverables to share content more effectively.

With the ubiquity of the Internet, it is easy to forget that individuals ...

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