O'Reilly logo

Content Strategy by Noz Urbina, Rahel Anne Bailie

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Multimodal, Customer-centric Content Strategy

On a mobile device with a small visual interface and keypad, a word may be quite difficult to type but very easy to say (e.g. Poughkeepsie). Consider how you would access and search through digital media catalogs from these same devices or set-top boxes. And in one real-world example, patient information in an operating room environment is accessed verbally by members of the surgical team to maintain an antiseptic environment and presented, in near real-time, aurally – and visually – to maximize comprehension.

If everything is content, does a content strategist need to worry about everything on a printed page, in a PDF, in a mobile device app, or on a website? In one sense, yes. A content ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required