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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Business-Critical Content in the Semiconductor Industry

Semiconductor and microchip manufacturing is not a particularly sexy industry – at least to those outside the industry. Most people would consider the cutting edge of web delivery to be consumer electronics, retail, automotive, and so on – industry verticals that deliver in a business-to-consumer sales model. Business-to-consumer is definitely an interesting model, and we’ll be looking at a business-to-consumer case study in Chapter 13. But for this example, we’ve chosen a business-to-business organization to highlight the importance of thinking about content differently from the way most industry practitioners do today.

Customer relationships and brand management might not seem to ...

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