O'Reilly logo

Content Strategy by Noz Urbina, Rahel Anne Bailie

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Linking Poor Content to Lost Sales

Mathewson explained how his team was looking at how people interpret information and how their interpretation affects their thinking and behavior, particularly around the journey of software adoption.[37] In this context, Mathewson demonstrates the role that content – pre-sales (marketing), post-sales (customer support), and user-generated – plays in purchase decisions.

The larger a purchase, the longer the sales cycle leading up to the purchase. For enterprise software, the cycle can easily be over a year long. The due diligence required for such a purchase demands multiple touch points, and content gets examined several times before a potential customer interacts with a sales representative. A potential ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required