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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Content as an Agent in Complex Systems

For several years, a number of conferences focused on internet strategy or digital strategy without acknowledging that what was being discussed was content strategy. For example, the Internet Strategy Forum – aimed at managers responsible for driving internet strategy and implementation – included keynotes by a senior social media analyst at Forrester and Vice Presidents from Hewlett-Packard, Intel, Intuit, and Xerox. The Gilbane conferences – whose delegates cover IT and business line managers and staff with departmental representation from IT, Operations, Marketing, Manufacturing, R&D, Customer Support, and Product Support – have industry panels where content management and publishing strategy ...

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