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Content Strategy by Noz Urbina, Rahel Anne Bailie

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Chapter 2. The Content Strategy Imperative

 

When my mother was diagnosed with cancer in 2009, I, being the eldest of my siblings, went into hyper-responsibility research mode. I scoured the Web for any information I could find about uterine cancer so I could be informed and offer support, if not help, around her treatment. I would do a Google search, then head for information about symptoms, treatments, and survival rates.

There is a lot of information out there, and a lot of conflicting information, so I went to a lot of websites. Sometimes, I found the information I was looking for and other times I didn’t. When I found what I was looking for, I was relieved. But when I couldn’t find the information, I didn’t stop to marvel about ...

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