INDEX

A

academic websites 15

adaptive content 45, 47

advertising 8

Adweek 134

Amazon 113

American Cancer Society 148

American Eagle 42

analytics data 84, 142

app development 39

B

Balcom, David 148

Bank of America 13

banking websites 12

Blockbuster 119, 122

Boulton, Mark 65

Bowles, Cennydd 18

C

Comcast 107, 112

competitive reviews 85

content as a service 48

content inventories 96

representative sampling 100

content management systems 36, 75

coupled CMSs 78

infrastructure 124

content modeling 60

content parity 32, 80

Cooks Illustrated 126, 128

Create Once, Publish Everywhere (COPE) 48

D

Dadich, Scott 45

Daily Beast, The 115

designing for context 28

Digital Equipment Corporation 23

E

Eaton, Jeff 63, 76, 145

editing 103, 141

ESPN 130

G

Gap, The ...

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