YOUR CONTENT isn’t going to take care of itself.
Multi-channel publishing will expose the cracks and fault lines in your organization. A publishing workflow that’s adequate for your desktop site (at least, most of the time) will start to crack and crumble when you begin publishing adaptive content to other channels.
You know what? That’s terrific. As with so many other aspects of content strategy outlined in this book, mobile can be a catalyst to make your entire publishing process more efficient and more effective. By forcing you to focus on how you’re going to get your content on mobile, you can make sure that all your content has clear ...
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