12. Hero
WHENEVER WE TEACH WORKSHOPS, there are two things we hear from people over and over again.
The first is this:
We’re still doing content wrong in our company, and I’m really embarrassed about it.
Even if these aren’t the exact words attendees use, it’s the message they’re sending loud and clear every time they raise their hand to ask a question. “Sorry my company is so behind the curve, but ...” or “I realize everyone else knows what they’re doing, but ...”
The thing is, there are very, very few organizations that actually have their acts together when it comes to content. So, if you’re sitting in a content strategy workshop, you’re actually ahead of the game. You’re not late to the party. The content strategy conversation has only begun. ...
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