About the Authors
Kristina Halvorson is widely recognized as the industry’s leading advocate for content strategy. She is the CEO and founder of Brain Traffic; the founder of Confab, the content strategy conference; and the host of Content Talks, a 5by5 podcast. She is a celebrated speaker on content strategy—her humorous, lively talks are regularly top-rated at conferences all over the world. She lives in St. Paul, Minnesota with her two children.
Melissa Rach is vice president of content strategy at Brain Traffic. She leads a team of consultants ...
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