Foreword
In most organizations, the word “content” immediately inspires anxiety about the stuff that hasn't been updated lately, or docs that are overdue, or the expensive CMS that still hasn't been implemented despite months of delays.
So, as an individual—a lone ranger in the wild, wild West of content—is there anything you can really do to help bring peace and order to the land of chaotic content?
This is a reasonable question, especially if your job description doesn't specifically address it. After all, if you're a designer, you have enough on your plate. Developers are tearing their collective hair out trying to keep up with cross-platform requirements and ever-shifting standards. Marketing managers are juggling multiple websites, social ...
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