Chapter 8
Growing the business and getting to work
Get a seat at the table
Content work can't be divorced from business goals, so content people need to know as much as possible about the client's understanding of their goals,” writes Erin Kissane.1 She recommends the content strategist dig deep into project documentation, the RFP, and proposal to forge a working, realistic project definition. If you are on the project in that capacity—whether you are The Content Strategist, a lone wolf wearing all the hats, or the Information Architect (IA) or copywriter who sees the communication gaps—grab a seat at the table and champion clarity. Even (and especially) in internal initiatives, the content strategist owes it to the budget, stakeholders, and ...
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