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Content Strategy at Work by Margot Bloomstein

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Chapter 3

Embracing reality: Incorporating content strategy into project management and information architecture

Informing scope and governance at Johns Hopkins Medicine

We focus on what we have, the resource they have for keeping it all up to date, and how much they should have.” Aaron Watkins, the director of digital strategy at Johns Hopkins Medicine, described how his team handles the site reorganization requests of internal “clients” at the Baltimore healthcare behemoth.1 Johns Hopkins Medicine is a $5 billion nonprofit global health enterprise, comprising The Johns Hopkins Hospital and more than 30 other hospitals and healthcare sites, and the Johns Hopkins University School of Medicine.

Aaron and his team serve the academic medical center's ...

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