About the Author
Rebecca Lieb is globally recognized as an expert on digital marketing, advertising, publishing, and media. A consultant, author, and sought-after speaker, she is Altimeter Group’s digital advertising and media analyst. Earlier, Rebecca launched and ran Econsultancy’s U.S. operations. She was VP and editor-in-chief of The ClickZ Network for more than seven years. For a portion of that time, Rebecca also ran Search Engine Watch. She consults on content strategy for a variety of brands and professional trade organizations. Earlier, Rebecca held executive marketing and communications positions at strategic eservices consultancies, ...
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