Praise for Content Marketing
“The Web democratized access to publishing, but didn’t come with an instruction manual. I don’t know anyone more qualified to write that manual than Rebecca. If you aspire to be a competent publisher, peek inside the concepts and processes that keep the great publishers on top.”
—Ted McConnell, EVP Digital, Advertising Research Foundation (ARF)
“The massively experienced Rebecca Lieb is an engaging writer who gets right to the heart of creating content that attracts attention and turns readers and watchers into customers. This easy-to-read, how-to primer is a must-read for beginners who need a clue and old timers ready for a refresher. This book is crisp but not trivial, comprehensive but not ponderous, and useful ...
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