Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media

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Footnotes

Chapter 1

¹ “B2B Content Marketing Benchmarks, Budgets and Trends” MarketingProfs/Junta42

Chapter 2

1 Source: eMarketer

2 Source: eMarketer

3 Source: eMarketer

Chapter 19

1 Copyright Joe Pulizzi, The Content Marketing Institute; used with permission

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