O'Reilly logo

Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media by Rebecca Lieb

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

25. Tools of the Trade

There are lots and lots and lots of tools out there to help with nearly every aspect of content marketing, from setting up sites to managing images, text, and graphics; measuring success; listening and responding; and so much more.

The list that follows is by no means comprehensive. Instead, it focuses on many of the leading and (mostly) free tools available to marketers that will aid in their content marketing efforts.

Don’t get overwhelmed. Instead, view this list as a starting point to explore what’s out there. No one will need or want to use every tool on this list. Some will become essential to your content marketing campaigns, whereas others you can ignore completely. No one, but no one, needs 20 different Twitter ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required