Content Marketing Strategies For Dummies®

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1. Table of Contents
   1. Cover
   2. Foreword
   3. Introduction
      1. About This Book
      2. Foolish Assumptions
      3. Icons Used in This Book
      4. Beyond the Book
      5. Where to Go from Here
   4. Part I: Getting Started with Content Marketing Strategies
      1. Chapter 1: Establishing Your Content Marketing Strategy
         1. Understanding the Components of a Content Marketing Strategy
         2. Communicating Your Mission
         3. Establishing Your Goals
         4. Expanding Your Corporate Mindset
         5. Dipping into User Design and Habits
      2. Chapter 2: Capturing Your Customer’s Attention
         1. Focusing on Attention
         2. Making Your Content Easy to Consume
         3. Deploying Interactive Content
      3. Chapter 3: Understanding Your Business Model and Brand
         1. Separating Your Business Model from Your Brand
         2. Analyzing Your Business Model
         3. Discovering Your Brand
         4. Solidifying the Look of the Brand
         5. Developing Success Measures for Your Brand
         6. Producing Engaging Branded Content
      4. Chapter 4: Facilitating Buy-In from Your Team
         1. Presenting the Big Picture
         2. Engaging the Leadership Team and Identifying Roles
         3. Communicating the Essentials to Everyone
      5. Chapter 5: Putting Your Content Marketing Plan and Presentation Together
         1. Reorganizing for Success
         2. Identifying the Components of Your Content Marketing Plan
         3. Presenting Your Plan
   5. Part II: Uncovering the Customer Experience
      1. Chapter 6: Dipping into Customer Data
         1. Understanding Big Data
         2. Uncovering the Role Big Data Plays in Content Marketing
         3. Discovering the ...