Content Marketing Strategies For Dummies

Chapter 23

Ten Free Tools for Content Marketing

In This Chapter

Analyzing the performance of existing content

Optimizing your content for search engine optimization

Writing memorable content

Creating engaging visuals

Scheduling your team

Collecting and storing content

As you know, this book covers content marketing strategy along with some tactics and tools. I mention all the tools I recommend in this chapter in other chapters throughout the book. I single them out here because they have free versions that do a good job. I chose tools that help you with six key functions: (1) analysis; (2) optimization; (3) writing; (4) creating visuals; (5) scheduling; and (6) collecting and storing content. I note which category they are in, in their description.

If you want a cohesive content marketing platform, you need to buy one that is constructed to have all its parts working together to accomplish ...