Content Marketing Strategies For Dummies

Chapter 21

Ten Problems Content Marketers Face

In This Chapter

Working with a limited budget

Forgetting to create content that fits the buyer’s journey

Dealing with decreasing content quality

As every content marketer knows, even if you try to do everything right (as I’m sure you do), you always face problems. In this chapter, I reconsider the “Five Cs” framework introduced in Chapter 1 to examine some of the problems you may encounter.

To recap, the Five Cs are

• Company focus
• Customer experience
• Content creation
• Content promotion
• Check-back analysis

Following are ten problems that content marketers may face, spread across those categories.

Company Focus

The question to answer in this category is, What do you want to achieve and how will you make it happen? The problems in this category revolve around setting a company strategy and creating goals and objectives related to your content marketing. The next sections describe two of these problems.

Inadequate budget

This problem is usually high on everyone’s list of content marketing problems. No matter your company size, you can always use more money and or resources. But if you are significantly short on budget or resources, you ...