Chapter 17
Delving into Syndication and Guest Posting
In This Chapter
Understanding what syndication is
Enhancing your content’s value with syndication
Determining how much content to syndicate
Appreciating the value of guest posting
It’s great when your content is discovered by a new audience. Your ticket to recognition is to distribute your content to as many eyeballs as you can. But how do you make that happen? You can’t count on getting all your traffic from your owned media, such as a blog or website. To get the word out, you need to use other venues, such as social media and other people’s blogs.
Two great strategies you can use to find new audiences are syndication and guest posting. Some people get confused and think they are the same thing because they involve posting content on someone else’s site. But the two actually have very different characteristics and benefits, which I discuss in this chapter. The main difference between syndicated content and guest posting is that with syndicated content, you are sharing content that was already posted on your site. When you guest ...
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