Content Marketing Strategies For Dummies

Part IV

Developing Channel Promotions

Courtesy of ThinkBuzan.

The quality of your content won’t matter if no one sees it. Discover five ways to encourage content sharing at www.dummies.com/extras/contentmarketingstrategies.

In this part …

To coordinate your promotions, you need to create a channel plan for each of your channels. See how to easily put plans in place.

Creating shareable content will help your bottom line. You look at the “Five Ws and one H ” of sharing.

I recommend using the PESO model (paid, earned, shared, and owned media) and show you how to implement it.

Syndication and guest posting are two important tactics. See how they can fit into your content marketing strategy.

Finding the right influencers is crucial to your success. I provide you with a downloadable worksheet ...