Part III
Creating Actionable Content
Publishing content consistently is the secret to building your audience. Discover five tips for creating consistent marketing content at www.dummies.com/extras/contentmarketingstrategies.
In this part …
Developing a content plan is as important as documenting your content marketing strategy. Learn how to map out your content plan using a downloadable worksheet.
You need to take advantage of all the content types available online. In this part, you look at several and find out how to include them in your content marketing efforts.
Why do stories matter? See how to connect with your ideal audience using effective storytelling methods.
Developing processes such as an editorial calendar and workflow systems is crucial to your success. See how using tools can simplify the process.
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