Part II
Uncovering the Customer Experience
Want some guidelines to assist you in properly documenting your buyer’s journey? Go to www.dummies.com/extras/contentmarketingstrategies.
In this part …
Collecting and analyzing customer data can present some challenges. In this part, you see how to avoid the most common mistakes.
You need to define the characteristics of your audience. I show you how using personas.
You need to provide the right content for each part of the buyer’s journey. I give you a model to help you to determine the kind of content that should be available for each phase of the journey.
Your content can enable your salespeople to make the buyer’s journey more effective.
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