Conclusion: Don't Go If You Won't Have Fun

Nonprofit communications in general and content marketing in particular are hard work. There is always more to do. You always wish you had more time to make the piece you just published even better. You have so much to learn, and you feel you are on shaky ground more often than solid. You don't have the support or resources to really do the best job possible for your good cause.

And yet, here you are, reading the conclusion to this book. Even if you are reading this before starting the book, the message is the same: don't jump into this profession unless you see all of these struggles as part of the fun, at least most of the time.

I love nonprofit marketing. I love creating content. I love nonprofits. ...

Get Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.