Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Chapter Twenty-Three

Google+

What's Different about This Communications Channel

Thanks to Google's relentless focus on weaving Google+ through all its products—Google Search, Gmail, Calendar, Maps, YouTube, and many more—it is almost inevitable that you will use it in some fashion. However, that also makes it hard to know who exactly is actively using Google+ as a social network in the traditional sense.

Google+ is the place for deep content and deep engagement. Like Facebook, Google+ features a news feed filled with content shared by your connections. But there are a few features unique to Google+ that give it an edge for content providers. Photos in posts are very large, larger than in Facebook, making Google+ enormously popular with photographers ...