Chapter Eighteen
Blogs
What’s Different about This Communications Channel
A blog gives you more freedom than other social networks, such as Facebook and Twitter, while also giving you a potentially bigger audience than email. Most blog posts run between 500 and 800 words, giving you the chance to fully flesh out your ideas, unlike Facebook and Twitter, which require brevity.
A blog is a great way to establish your organization’s personality and tone. In addition to text, a blog post can include photos, videos, and infographics, easily making blogs one of the most versatile communications channels out there. Google loves new content, so having a blog on your website can improve your overall search rankings and allow you to gain new supporters ...
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