Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Part Four | Set Out on Your Trek: Implementing Your Content Marketing Strategy

You have your content strategy goals, and you know the voice and style you want to be known for. You've mapped out your big picture communications timeline, your core topics list, and your editorial calendar. You know how you'll map and repurpose your original content and merge in the unexpected.

Now it's time to do the work—to put your hands on the keyboard and create that content. This section shows you how by sharing

• Ways to create relevant content that works for here and now (Chapter 12)
• Content formats and types of articles that always work for nonprofits (Chapter 13)
• Ways to curate and add value to content created by others (Chapter 14)
• Ways to use metaphors ...