Chapter Nine
Building Your Itinerary
Designing Your Editorial Calendar and Adding Your Original Content to It
This chapter is about…
- Understanding that you are a publisher and a broadcaster
- Learning how to use editorial calendars and meetings to plan and make decisions
- Deciding which communications channels to include on your editorial calendar
- Deciding how often to communicate
Many years ago I hiked the Milford Track in New Zealand. It’s a spectacular trip into a sensitive natural environment, so only forty people a day are allowed to start the hike on the trail, or the “tramp on the track,” as they say in New Zealand. You have to walk about six hours a day each of the four days it takes to complete the hike, so that you can sleep at a designated ...
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