Acknowledgments

When I set out to write this book, I knew from the start that I wanted it to be a community production. I set a goal of including at least 100 nonprofits in the book in one way or another as positive examples for you to learn from. The official count is 118. Some are examples I have admired from afar, some have provided an anecdote via one of my many surveys, and some have granted me an extensive interview—whatever the method, I offer my most sincere thanks to all who shared information with me. This really is your book.

If part 5 of the book becomes your favorite, and for many it will, you have Nonprofit Marketing Guide's community engagement manager, Kristina Leroux, to thank for it. Kristina did most of the research for these ...

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