Figures and Tables
Figures
1.1 Distribution of New Donors by Age in Two Origin Channels: 2010 Medians
2.1 Theory of Change for Nonprofit Marketing
3.1 How Nonprofit Communicators Describe Their Positions and Goals
3.2 Average Total Donations by Age Group
3.3 Number of People in the United States Aged Fifty-Five to Eighty-Five, 2000–2050, by Generation
3.5 Volunteer Rates by Age Group, 1974–2010
3.6 Most Important Goals for Nonprofit Communications Strategies in 2013
3.7 Ranking Acquisition versus Retention among the Top Three Goals
4.1 What Motivates People to Get Involved in a Social Issue or Cause?
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