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Content Marketing For Dummies® by Susan Gunelius

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Appendix A

Sample Content Marketing Quick Start Plans

Use the sample content marketing quick start plans offered in this appendix to start your journey into the world of content marketing and building your brand and business. Keep in mind that these sample content marketing quick start plans are not requirements. They’re provided to help you start thinking about simple ways to add content marketing tactics to your existing marketing plan. If you’re having trouble deciding where to begin and what to do first, follow one of the plans provided in this appendix, modify one of these plans, or combine different elements from different plans to create your own.

The more time you spend creating content and listening to your online audience, the more your content marketing will evolve. A static content marketing plan is unlikely to succeed because the world of content marketing continually changes. Therefore, remember that the sample content marketing quick start plans included in this appendix should be used as guides not rules.

Each sample content marketing plan includes a series of five specific steps and tactics you can pursue to jumpstart your content marketing efforts. Of course, you can do many more things to enhance your content marketing plan, which you read about throughout this book. However, these sample content marketing plans are intended to help you quickly implement a content marketing plan, which you can build upon over time. You can’t enjoy the benefits of content marketing ...

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