Chapter 18
Ten Free Tools to Get Started with Content Marketing
The first step to beginning your journey into the world of content marketing is registering for accounts with the tools you need to use to create that content online. Fortunately, you can use a wide variety of free tools to get started immediately. This chapter points you in the direction of ten free tools that I can’t live without.
If you’re looking for Web sites where you can actually publish your content, check out Chapter 19. This chapter provides tools that you can use to create, enhance, and manage your content. From analytics tools to image-editing tools, you’ll find ten free ways to make your content look great and perform well.
WordPress.org
WordPress.org is the free version of the popular WordPress blogging application that you can only use if you pay for your own Web hosting through a provider, such as Bluehost.com or GoDaddy.com. WordPress.org offers far more customization, flexibility, and features than the WordPress-hosted version available at www.wordpress.com. If you’re serious about developing a professional Web presence and brand identity, then WordPress.org is the way to go.
Learning how to use WordPress.org can take a bit longer than WordPress.com, not because the application is more challenging, but because you need to know how to work with a Web host and how to use the many additional features available to you. Check out WordPress For Dummies, by Lisa Sabin-Wilson, to find ...
