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Content Marketing For Dummies® by Susan Gunelius

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Chapter 14

Getting the Most out of Online Conversations

In This Chapter

arrow Saving time with handy tools

arrow Adjusting your tone for your audience

arrow Using keywords and links

arrow Following etiquette rules

arrow Evaluating and tweaking efforts

Conversing with people can be fun, but it can also take a lot of time to do it well. Creating a conversational content marketing process that streamlines your efforts and ensures you’re working efficiently is very important, or you’ll find yourself spending far more time than you can afford in conversations that won’t deliver the returns you want and need for your brand and business.

This chapter introduces you to tools and tricks that can help you save time and ensure that you focus on the conversational content marketing efforts that will drive results. While it’s true that every conversation you join online can help your business and brand in some way, there simply aren’t enough hours in the day to devote to all of them. This chapter helps you discover how to ...

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