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Content Marketing For Dummies® by Susan Gunelius

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Chapter 13

Introducing the Tools of Conversational Web Writing

In This Chapter

arrow Commenting on blog posts

arrow Conversing on Twitter

arrow Talking in social networks

arrow Communicating on forums

arrow Commenting on videos, podcasts, and photos

Chapter 12 defines conversational content marketing as the conversations that happen between businesses and target audiences based on content. In other words, content is the catalyst to conversations. In this chapter, you discover many of the tools you can use to effectively participate in online conversations that promote your business both directly and indirectly.

Just as you speak with people in face-to-face situations, you can speak with them online, from the comfort of your own home or office. With the widespread availability of smart phones, you can converse with people on the Web from anywhere and at any time. For your brand and business to grow through conversational content marketing, you just have to start talking virtually!

Commenting on Blogs

Blogs are ...

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