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Content Marketing For Dummies® by Susan Gunelius

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Chapter 4

Introducing the Tools of Written Long-Form Content Marketing

In This Chapter

arrow Using long-form content marketing

arrow Blogging

arrow Writing articles

arrow Authoring ebooks, press releases, and white papers

arrow Publishing your presentations

There is no time like the present to start thinking about the types of content you want to publish to both directly and indirectly promote your business and brand. Much of your decision depends on two factors — your writing abilities and your technical abilities. Fortunately, the tools of online publishing make it easy for even the most technically challenged individuals to become content publishers within minutes. If you know how to use a Web browser, e-mail, and a word-processing application, then your learning curve for most online publishing tools will be short and painless.

The other factor related to pursuing a content marketing plan isn’t as easy to master. If you’re not comfortable writing more than a few sentences, then long-form content marketing ...

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