Chapter 2
Creating a Content Marketing Strategy
In This Chapter
Finding out what your competition is doing
Identifying your audience
Establishing content marketing goals
Picking the best form of content marketing for your needs
Creating a core branded online destination
Surrounding consumers with branded content
Comparing free and premium content strategies
Using content marketing strategy worksheets and templates
When you fully understand how content marketing can help you build your brand and business, as discussed in Chapter 1, it’s time to put together your own content marketing strategy. As with all marketing strategies, you need to analyze the market, competitors, and customers ...
