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Content Marketing For Dummies® by Susan Gunelius

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Introduction

Content marketing is more than just a trendy buzz phrase. It’s an effective way to build your brand and business. By reading this book, you’re taking the first important step to seizing an opportunity that is wide open to you.

The challenge with content marketing is two-fold:

check.png It’s still a very new form of marketing, and therefore, no one knows the recipe for success yet.

check.png It’s a continually evolving form of marketing, so the tactics you use today might not be the right ones to use tomorrow.

The trick to achieving content marketing success isn’t just understanding the tools available to you to publish content online and offline. You also need to think strategically to leverage content and conversations to boost your brand, your business, and your bottom line.

Content Marketing For Dummies introduces you to the world of content marketing so you can develop your own strategies and implement those strategies in ways that set you up for the long-term success you and your business need. By reading this book, you gain the knowledge you need and the ability to find the tools that you need to implement your own content marketing plan.

About This Book

Content Marketing For Dummies provides a huge amount of information, including fundamental marketing theory and step-by-step instructions ...

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