Book description
Get the whole picture and learn to create a successful online content marketing program
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.
Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
Shows how to create content and get it published online in long or short form
Offers plenty of tips, case studies, and worksheets to ensure success
Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Table of contents
- Cover
- Title Page
- Table of Contents
- Introduction
- Part I: Getting Started with a Content Marketing Plan
- Part II: Marketing with Long-Form Content
- Part III: Marketing with Short-Form Content
- Part IV: Engaging in Online Conversations to Share Content
- Part V: Achieving Long-Term Success
- Part VI: The Part of Tens
- Part VII: Appendixes
- Cheat Sheet
Product information
- Title: Content Marketing For Dummies®
- Author(s):
- Release date: June 2011
- Publisher(s): For Dummies
- ISBN: 9781118007297
You might also like
book
Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media
If you have a website, a blog, or even a Facebook or Twitter presence, you are …
book
Visual Content Marketing
Your ticket to generating better results through infographics Visual Content Marketing is a more than just …
book
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is …
book
The Truth About Email Marketing
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead …