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Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

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CHAPTER 13Putting It All Together: Unleashing Your Content Marketing Machine

You made it! Nice work. By getting to this point in the book, you have concluded your first comprehensive lesson in web and mobile content development and content marketing. Content case studies, content best practices, specific how-tos, things to avoid, recommended service vendors, and more—we’ve covered a lot in the past twelve chapters. You’ve gotten a taste of all the types of online and mobile content you can develop and the benefits of each. And you’ve been invited to put all the information through the lens of your own experience, so you can determine how you will use the information in this book, based on the type of business you have, your location, and your ...

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