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Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

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CHAPTER 11Audio Content—Podcasts, Webinars, and More

So far, we have covered a wide range of online content—website copy, lead-generation content, press releases, social media, blogging, e-mails, and videos. There is only one other type of content that has been with us since close to the “beginning” that we have yet to cover—audio content.

First, it was web seminars, known as webinars, in the late 1990s, and then pod-casting shortly thereafter. Podcasts exploded on to the scene in the early 2000s, when Apple’s iPod came on the market. In recent years, the podcast has fallen a bit in popularity, but is still used to great success by thousands of companies. Of course, audio content has a great deal in common with video content. Although video content ...

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