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Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

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CHAPTER 10Video Content

Everywhere we go, everything we do, we are surrounded by it. It’s there when we surf the Internet; it’s there when we socialize. It’s there when we are logging into our e-mail accounts and when we are paying bills. It waits for us and wants to show us something, teach us something, give us an opportunity to comment. It’s online video content, and its day in the Internet sun has finally come.

Yes, web video is taking over the digital experience, and I don’t think any of us are surprised by it. In fact, I think we’re quite delighted. After all, we had television to guide the way. We all have a love affair with that medium. Why not with the web equivalent?

Video makes the web experience more enriching, more substantive, more ...

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