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Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

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CHAPTER 8Blogging to Connect with Prospects and Customers

Weblogs, more commonly known as “blogs,” have been with us for well over twelve years now. In that time, millions of blogs have populated the web, providing a new means of communication, a connection that can truly be interactive and enriching. In fact, before blogging came around, there was nothing quite like it.

So blogging has truly been revolutionary, impacting both business and culture in unbelievable ways. Through its influence, regular, everyday consumers and citizens have been given a voice and a new way to interact. Many blogs are company or organization blogs, and these are the types of blogs we’ll focus on in this chapter.

Used to communicate and interact with clients, customers, ...

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