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Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

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CHAPTER 7Content for Social Media

Social media. It’s all around us, moving, shaping, and influencing everything we do—Facebook, Twitter, LinkedIn, YouTube, and all the rest of the social media platforms. It’s pretty breathtaking to see what has happened in this space recently. In a few short years, social media has gone from “zero to a hundred” in rapid fashion, into a whole new paradigm of personal connection and communication.

There is no doubt that social networking or social “business,” as it is now quickly moving into, has been the biggest thing to hit the business world since the Internet itself. It has been that massive of a change, plain and simple. Whether you are a business with a fan page on Facebook, a Twitter page, and a YouTube ...

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