O'Reilly logo

Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 6Press Releases and Media/Press Rooms

One of the challenges of being in business today is getting the word out about what you do. It can be expensive, time consuming, and lots of hard work, right? Add in all the competitive pressure and deadlines you need to hit with your own clients, and it is left on the backburner, just about every time.

But one fact is most certainly true: Those who can master the public relations game have the future growth of their business assured. You can “write your own check,” as they say. And things are changing fast in the public relations game. In Clay Shirky’s great book Here Comes Everybody, he points out that we are going through a communications revolution. No one really knows how it will turn out or ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required